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we offer our clients the value of the benefit of hindsight

About

WithHindsight Associates (WHA) is a specialist consultancy working at the intersection of mega-events, tourism and hospitality, and strategic communications. We combine deep industry expertise with practical support, providing tailored advisory services, full spectrum project management and hands-on delivery. 

 

At the heart of WHA is a simple yet powerful principle: the value of hindsight. We use our experience to help clients navigate complexity, anticipate challenges and identify opportunities, transforming hindsight into foresight and measurable impact. 

 

Alongside our consultancy work, we also partner with innovative start-ups entering the UK market, using our networks and insight to accelerate market access and drive early sales. 

    About    

Founded in 2005 by professionals who played key roles in delivering the Olympic Games, WHA was built from the frontlines of global sport. Our early work across Athens, Torino, Doha, Beijing and London gave us a rare vantage point on high-stakes, high-profile international events. That experience underpins everything we do today, enabling us to offer strategic guidance shaped by real-world delivery. 

 

Since 2008 we have expanded beyond sport, applying the same rigour and best-in-class methodologies to a diverse range of projects while increasingly combining this with strategic communications expertise. Our work includes B2B and B2C activations in London, the global announcement of THE LINE at NEOM, the UK representation of a Middle Eastern destination and the development and commercialisation of new marketing properties. Along the way, we have built strong networks and market insight that help new entrants establish presence, accelerate access and generate early sales momentum. 

 

What sets WHA apart is the depth and breadth of senior experience within our team. Our associates have delivered complex initiatives across cultures, sectors and geographies, bringing together operational excellence, strategic communications and commercial acumen to support growth and build reputation. 

 

In short, we turn hindsight into foresight and foresight into impact. 

 

Services

    Services & Sectors    

Strategic Advisory - Insight-led counsel to shape strategy, positioning and decision making
Mega events
Market Representation - Acting as your trusted presence in the UK & IE to build relationships, open doors and accelerate market access

Roadshows and events

Tourism – Destinations, Hotels, DMCs

Implementation - Practical, on-the-ground support to turn strategy into action

Hospitality

Project Management - Full oversight to deliver complex initiatives seamlessly.

Technology

    People    

People

    Contact    

Contact

17-18 Queensgate 
London SW7 5JE
United Kingdom

E: christina.lassos@me.com

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